Creators of Visual Type

Step Research developed Visual Type, a visual model of Carl Jung’s Psychological Types showing that each person uses all eight behaviors.

Visualization makes it easier to understand how individuals and groups most naturally make decisions and behave. This helps individuals with self awareness and helps others understand what they can expect from the individual.

This can be particularly helpful when comparing an individual’s Visual Type to a group’s Visual Type to determine if the individual can help fill gaps or deficits in the group’s natural go-to behaviors.

In the example below of INTP, the largest box is the dominant go-to behavior and the second largest box is the supporting go-to behavior. Visual Type provides a visual guide to the predictive use and accessibility of each behavior and an instantly recognizable way to see differences between people.

To see your Visual Type, take our five-minute quiz at


 Now – Look to the present and immediate needs and explore what is currently available

 Stabilize – Look to the past, traditions and what worked and focus on consistency

 Invent – Look to the new and different ideas and explore many possibilities

 Connect – Look to how things connect, the future and predict possible outcomes

 Execute – Decide based on measurable goals and drive towards objectives

 Analyze – Decide based on logically correct or incorrect and evaluate the best approach

 Consideration – Decide based on people’s needs and empathize with others

 Value – Decide based on ethically right or wrong and sync with individual values

Personal and Relationship Assessments

Performance Trait Profiles and Team Analytics

Improve Performance When Hiring and Coaching High-Value Talent

The RIght ProfileStep Research creates web apps that identify behavior patterns prior to high-value hiring in sports, law and business.

Our people analytics software is behind:

Leverage the largest online performance trait survey of attorneys to match talent to best practice areas.

Show Me The Law Profile

Find new recruits that match your most successful talent



The Sheffield

Pre-hire analytics, team building
& talent development

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Identify the critical performance traits that will help you choose, develop and grow your team.

Show Me The Business Profile

For business teams and those who work with them


Champions Profile

Pre-hire analytics, team building
& talent development

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