Completed Projects

Visual Type

A clear and easy-to-grasp way to understand the basics of C.G. Jung’s theory of how people take in information and make decisions

The goal of Visual Type was to create a way for individuals who were not experts to quickly understand Jung’s ideas about how our mental makeup influences what gives us energy, what information attracts our attention, and what we focus on once we have obtained that information. Unlike the more common method of using letters or letter combinations, Visual Type uses non-arbitrary dimensions such as size and directionality, along with color, to allow information about a person’s (or a team’s) mental processes to be read off rather directly and easily.

When someone looks at Visual type, the particular mental processes that person habitually relies on take in information and to evaluate that information stand out due to their larger size. It is also immediately evident from the colors that there are four basic mental processes (Sensing, Intuition, Thinking, and Feeling), and from their directionality that each of these four has two variants (an Extraverted and Introverted form). With the intermediate step of translating a letter or letter-code removed, people quickly understand that type signals a hierarchy within the mental processes; namely, that there are two processes, one used in the outer and one used in the inner world, that likely feel comfortable and natural (Dominant and Auxiliary), and six others that they can and do use, although that use is likely to be less skilled and more effortful.

As the key principles are baked into Visual Type, typically much less additional work needs to be done for people to appreciate the dynamic and interactive nature of Jung’s model and begin to apply it to improve their performance at work, at school, and in life.

Examples of Visual Type

View Visual Type in use on a Report


A fast and powerful way to understand a person’s strengths and gifts in relation to how they gather information and make decisions from Jungian Cognitive Functions

The goal of the mental Superpower was to help people start appreciating their gifts. When an individual finds it fast and easy to do something, it is natural to believe that everyone must find it easy and therefore the talent wasn’t special or valuable. We wanted to help people focus on the talents and strengths they bring to their lives, their work and in working with others. There are eight mental superpowers, one for each of the eight Jungian functions displayed in Visual Type.

Your dominant function is that function which typically develops early, gets lots of use and far exceeds the capabilities of others who haven’t developed that function. In Visual Type, it will the largest box. As a result, to others with a different dominant function, it looks like you have a kind of “superpower”.

Hyper Senses

Extraverted Sensing – Se

Energized Webs

Extraverted Intuition – Ne

Power Marshaling

Extraverted Thinking – Te

Social Telepathy

Extraverted Feeling – Fe

Total Recall

Introverted Sensing – Si

Super Realization

Introverted Intuition – Ni

Super Analyzing

Introverted Thinking – Ti

Courageous Harmonizing

Introverted Feeling – Fi
View Superpowers in use on a Report

Active Research & Development Projects

Comparing verified results to multiple model results

We are continually refining and improving our best-fit process analytics to increase accuracy.

We are specifically comparing clients’ final verified results with how they did on various activities across multiple psychological models.

We are applying statistical models to find connections between the models, an individual’s responses on specific activities and their final verified results.

Assessment accuracy validation and improvements

We are continually refining and improving our best-fit process to increase accuracy.

We are specifically analyzing the effect of various differences in the best-fit process on the accuracy of our estimates. Several examples include:

  • Ranking Activities vs Forced Choice vs Likert Questions
  • Tournament Choice vs Forced Choice vs Likert Questions
  • Swiping Activities vs Forced Choice vs Likert Questions
  • Personalized Text vs Impersonal Text vs First Person Text

Learning gained by doing activity-based assessments

Part of the purpose of using direct model-based activities instead of traditional “symptom” based questions is to educate an individual going through the process on what kind of models are available and how they apply to life.

We want to investigate how much learning about the models and their applicability was gained and retained from doing the activities.

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